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Market Research


Market research is very useful for all types of businesses. Market research involves collecting information that will aid you in forming well educated decisions regarding the marketing of your entity. There are also statistics and additional market research available that will help you in learning about your potential target market and what they expect. Information about competitors is also available.

Knowing about market trends is also very important in order to make the best of business prospects. Information on market trends can be found in places such as:

  • Government stats
  • Trade periodicals
  • Market reports etc.


You can either conduct:

  • Primary research: information that is collected on your behalf, and is particularly specific to your business
  • Secondary research: information collected for the purposes of someone else that you may feel pertains to your business situation

If you have any queries regarding starting a business, or about accounting in general, please do not hesitate to contact us now by submitting an online enquiry form, or
call +61 2 9223 9166. We also work closely with a highly regarded marketing firm who will be on hand to help you with any marketing needs.